- Understanding the Algorithm Module Intro (1:42)
- What is the Algorithm? (3:12)
- What is the Core Goal of the Algorithm? (5:36)
- Scraping & Collaborative Filtering (2:37)
- Audio Analysis (2:25)
- Meta Data (2:00)
- Interaction Metrics (4:10)
- Training the Algorithm (9:32)
- How Spotify Has Changed Music (3:56)
- Module Summary (1:03)
- Promotion Strategies Module Intro (3:23)
- Measuring Results (5:32)
- Playlists Overview (1:35)
- Editorial Playlists (3:51)
- Algorithmic Playlists (2:14)
- User Curated Playlists (5:00)
- Playlist Pitching Services (3:44)
- Networking & Influencer Marketing (3:36)
- Paid Marketing (3:53)
- Follow Gates (3:55)
- Covers, Remixes & Collaborations (2:47)
- Pre-Saves (3:10)
The Complete Spotify Marketing Course
This course will take you through everything you need to know about Spotify as an artist. How the Spotify algorithm works, and what this means for your marketing, which promotional strategies are right for you and which to avoid, how to get your music on the platform, how to make the most of your profile, and most importantly how to promote your tracks so you get more fans and followers.
One of the most common questions we get asked by artists is how they can get more streams and followers on Spotify.
Artists were spending money on their promotion, but not seeing the sort of return they were expecting. A lack of understanding of the basics often meant that artists were throwing money away on promotion, wasting valuable time, and in some cases actually doing more harm than good.
Our goal was to put together a training course that covers all the different aspects of Spotify in a structured, easy to digest format, in just a couple of hours. The course will put you in a much better position to understand whether your current marketing strategy is going to help or hinder your progress.
The course is designed to be short and straight to the point, it doesn’t assume any prior knowledge and we’ll be updating it and developing it over time as things change.
The Spotify Algorithm
Artists need an understanding of the core goal of the Spotify algorithm and the way in which the algorithm attempts to match that goal. Without this understanding you can make mistakes that seriously harm your performance on Spotify.
Marketing & Promotion
Learn how you can tailor your marketing strategy to the objectives of the Spotify algorithm and see the different tactics artists are using to increase their fans and followers on Spotify.
Learn how to get set up on Spotify for Artists and the benefits of the different distributors that do this for you. Also learn how to set up your profile to get the most value out of it.
BONUS: Spotify Profile Optimisation & Track Release Checklist
In addition to the course, we'll also include a copy of our Spotify Profile Optimisation & Track Release Checklist which you can use to get your profile up to speed, and update each time you release a new track.
Who is this course for?
This course is for anyone who wants to ensure they have a good understanding of how Spotify works and how this factors into their marketing strategy going forward.
Who isn't this course for?
If you already have a full understanding of how Spotify and the Spotify algorithm work, you’ve got a well optimised profile and your marketing and promotion campaigns have been running effectively, then this course probably isn’t for you.
It’s really designed to provide that foundation level of knowledge, and fill the gaps that most artists miss when jumping into marketing their music.
What will I learn?
You will learn about how the Spotify algorithm works and how to get the algorithm to promote your tracks to your potential fans, what types of fans you are trying to target, how to optimise your profile, and you will get an overview of some of the different tactics that people use to promote themselves on Spotify. You can see the module breakdown above.
Is there a money back guarantee?
Yes all courses have a 30 day money back guarantee if you aren't happy for whatever reason.
How long will I have access for?
Once you have purchased the course you will have access for as long as the course is up and running.
Will you be updating the course?
Yes, over time we will look to develop the course and keep it up to date with the latest changes. You will continue to have access to the course even as we increase the price going forward.